James Robertson talks about the market that Nintendo is after and it's the causal gamer. I must admit they get all of my gaming money (which isn't much). I'm probably what they consider a casual gamer. I don't play that much and when I do it's just to have some mad fun to clear the mind. Nintendo has the best "fun" games. Bar none, my favorite games ever are the Mario and Donkey Kong off-shoots (Donkey Kong Country, Mario Kart, Mario Bros, Wario, Yoshi, etc). Plus, I like carrying my games with me. The PSP peeked my interest when it came out, but I really don't enjoy racing real cars, shooting people, or robbing people. I want escape. Nintendo gives me that and fun in spades. Besides, the DS touch screen and on-line play is awesome. I dare anyone not to get addicted to Mario Kart.
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